Last Christmas’s ads worth bringing back

We went through every Evergreen and Black Friday ad that ran from 1 November to 31 December 2025, ranked them on spend and purchases, and checked how much social proof (likes, comments, shares and saves) sits on each post. Relaunching an ad on its original post keeps that proof in front of everyone who sees it this year.

The Evergreen shortlist

In the order we would test them. Screenshots are Meta’s own preview of each ad on Instagram. Comments are copied word for word from the posts, with names removed.

1 · Ad 213 · Video

Christmas gift voiceover, starter pack on the coffee table

The most purchases of any Evergreen ad last Christmas (463), at close to 2x.

£17,825spend

463purchases

£35,060revenue

1.97xreturn

Main version, Nov to Dec 2025. Revenue and purchases as reported by Meta.

Social proof on the post to relaunch on

Facebook

366reactions

18comments

7shares

Instagram

712likes

34comments

472saves

This ad ran as two versions. The one that did the selling shows no likes or comments, because it was set up with several text options and Meta spread the engagement across hidden copies of the post. The same video and the same copy also sit on a second post, which carries the numbers above. Relaunch on that post so new viewers see the proof.

What people said

• Beautiful 🫶🏻
• These are gorgeous 🥰
• [tags a friend] dear Santa 🧑‍🎄
• Just received mine Thankyou so much! 🙏 The scents are utterly beautiful as is the beautifully crafted pots 👌❤️
• Every one of these candle holders looks like the ultimate flat white cup!
• Really cool pieces

Questions to answer before it goes live

• Does these give off a strong scent? So bored of faintly smelling candles you can only smell after burning for hours
• How safe and ‘clean’ are your candles please? I would love to put an order in if they are toxin free.
• What’s the candle burning time?
• Where can I find a full list of ingredients please?
• I would buy the blue set if I could choose the fragrance
• £80+ for a candle, and some matches… must be having a laugh.

2 · Ad 251 · Image

“Smells exactly like a Christmas tree” review on the starter pack

The best return of the four (2.01x) with 278 purchases on £10.6k.

£10,573spend

278purchases

£21,241revenue

2.01xreturn

Nov to Dec 2025. Revenue and purchases as reported by Meta.

Social proof on the post

Facebook

144reactions

18comments

1shares

Instagram

242likes

9comments

60saves

This needs the Christmas tree scent in the range again this year, because the review on the image names it.

What people said

• This company is so lovely to deal with. Customer service is fantastic. Absolutely loving my candles!
• Just ordered a set for my best friends’ xmas pressie… dropping several hints for this to be gifted back in return 😂
• They look sooooo nice 😍

Questions to answer before it goes live

• Which offering is it that smells just like a Xmas tree please @pottcandles

3 · Ad 179 · Video

Christmas starter pack with voiceover, “now I’m gifting it to everyone I know”

133 purchases at 1.65x, with 66 saves and close to 400 Instagram likes.

£7,552spend

133purchases

£12,468revenue

1.65xreturn

Nov to Dec 2025. Revenue and purchases as reported by Meta.

Social proof on the post

Facebook

165reactions

2comments

2shares

Instagram

398likes

14comments

66saves

A gifting message that suits November and December. The comments lean on price, so the reply plan matters here.

What people said

• Very cute!
• Love this starter set ❤️
• It’s quite expensive but ceramics are not a quick make.

Questions to answer before it goes live

• Are these soy based candles?
• Are they 💯 non toxic?
• At £70 you can hardly gift it to everyone you know
• Looks lovely, but £75 for a candle, pot and matches?!

4 · Ad 153 · Video

Kate UGC, “never throw away another candle again and here’s why”

The most social proof in the account: over 1,900 likes and 325 saves. It was one of the top sellers for eight months.

£16,949spend

233purchases

£21,073revenue

1.24xreturn

Nov to Dec 2025. Revenue and purchases as reported by Meta.

Social proof on the post

Facebook

581reactions

24comments

12shares

Instagram

1,379likes

26comments

325saves

Its return last Christmas was lower (1.24x on 233 purchases), and people who have already seen it many times may scroll past. Test it alongside the others rather than leading with it.

What people said

• Perfect colour
• Gorgeous!
• Gorgeous set ! 🤍🤎
• I love this idea…

Questions to answer before it goes live

• Cant seem to see the size or burning time for these candles? I would like to subscribe but depends on this! 🕯
• Are these naturally scented, rather than synthetic fragrances
• But how do remove the remnants of the old candle. It’s usually a fiddly, messy job.
• my only worry is that you spend this money and you get the scents & don’t like them, its a gamble 😞 can you do any small testers of each fragrance (chargable)? X
• I thought Tyler aromatherapy came up this idea?

Black Friday 2025

The four strongest Black Friday ads by spend and return. All of them say “30% Off Starter Packs” on the image, so they need this year’s offer added before reuse. None of them built up meaningful social proof, so the case for reusing them is the design and the sales, not the likes.

Ad 242 · Carousel

Carousel, 30% off starter packs

New customers£1,557 · 70 purchases · 2.97x

All audiences£1,844 · 113 purchases · 4.14x

Social proof45 likes · 1 comments · 0 shares · 0 saves

Ad 231 · Image

Green starter pack, 30% off

New customers£2,476 · 90 purchases · 2.74x

All audiences£2,476 · 90 purchases · 2.74x

Social proof6 likes · 0 comments · 0 shares · 0 saves

Ad 233 · Image

Pink starter pack with refill, 30% off

New customers£1,428 · 53 purchases · 2.60x

All audiences£1,656 · 92 purchases · 4.07x

Social proof13 likes · 0 comments · 0 shares · 1 saves

Ad 230 · Image

Starter pack unboxing, 30% off

New customers£1,406 · 56 purchases · 3.05x

All audiences£1,644 · 76 purchases · 3.55x

Social proof13 likes · 0 comments · 0 shares · 2 saves

All the data

Every Evergreen ad that spent over £200 between 1 November and 31 December 2025. Spend, purchases and revenue are added together where an ad ran in more than one ad set. Likes are Facebook reactions plus Instagram likes, comments are both platforms, saves are Instagram. Ad 213 adds both versions together, and its social proof is from the second post (the one to relaunch on).

Black Friday 2025, every ad over £200